Guide to Building an Association Web Site
Contents
Note: some links are far down this page.
- Online Preamble
- Introduction
- Overview
- The Basics
- Who Controls the Web Site?
- Spin-Offs for Online Presence
- Profit vs. Non Profit Goals
- Association Like Conglomerate
- Need for Branding
- Departments Can't Control Look and Feel
- Need for New Levels of Cooperation
- Web Technician Has Veto Power
- Web Director Reports to CEO, Runs Online Presence
- What Is Your Web Site's Purpose?
- Branding and Name Recognition
- Who Are Your Competitors
- Surprise Competitors
- An Alternate Means of Delivery
- How to Profit from Online Content
- Periodical Teasers as Membership Builder
- Periodical Content as Public Education
- Duplicate Public / Private Conent?
- Online Directories
- Who Is Your Audience?
- Diversity of Client Access
- Business Hour Access?
- Are You Ready For Success?
- Security
- Policies
- Copyright and Terms of Use
- Materials Contributed by Association Members
- Privacy Policies
- Access by the Handicapped
- Electronic Contracts
- E-Commerce
- Communicating With Your Members - Bulk E-mail
- Collaboration Among Members
- List Servers
- Newsgroups
- IRC
- Web Based Forums
- Online Learning
- The Web Site as a Software System
- The Myth of Electronic Publishing
- The Software Life Cycle
- The Web Site Under Constant Construction
- The Need for Standards
- Single Point Control
- Transportable Web Sites
- Web Site Layout and Organization
- Standard Page Components and Navigation Aids
- Absolute, Site Relative and Relative Links
- Cascading Style Sheets
- Development Strategies
- Do-It-Yourself
- CGI Performance Issues
- New Language Tools
- Tools for Creating Static Pages
- Tools for Creating Dynamic Pages
- Proprietary Management Tools
- Microsoft
- Server Side Java
- Platform Choices
- Lowest TCO to Meet Needs
- Intangibles
- The Microsoft Monopoly
- Increasing Windows Costs
- Why Does It Matter?
- OS and IE Commingling
- Desktop Operating Systems
- Desktop OS History
- Today's Choices
- .GIF Licensing
- Don't Rock The Boat
- Be Safe, Windows 2000
- Be Bold, Standardize On Linux
- Server Operating Systems
- Use OpenBSD for Internet Servers
- Of Open Systems, Linux Has Most Apps
- FreeBSD?
- Commercial Choices
- Disillusioned With NT
- Inherent Windows Problems
- Monopoly Drives Bad Technical Decisions
- Can't Generalize From Others Experience
- OSs Complex
- Lots of NT Experience
- Other Experience Too
- Multi Platform Experiment
- Windows Runs Big 7 by 24 Hour Operations
- Fortune 500 Web Servers
- Associations Are Small
- One Person Staff Associations
- Windows Pricing History
- Why Standardize
- Windows Incomplete, Unix Complete
- Windows Can't Scale?
- Ease of Learning vs. Ease of Use
- Top Talent Levels
- 95% Windows Users
- Middleware and Development Environments.
- In-House or Outsource
- What to Do With Your Present Site?
- Measuring Your Results
- Promoting Your Site
- Index
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