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One of the valuable assets of many associations, especially professional and politically oriented associations is their reputation. Without this reputation the ability to recruit and retain members or solicit contributions could be seriously compromised. If the content of your site is changed without authorization, the result will at a minimum be embarrassment and a tarnished reputation. If the change(s) are to highly visible pages such as the home page, they are likely to be caught and corrected quickly but also be seen by a relatively large audience before they are corrected. If the changes are to more obscure pages there may be a significant lag before the damage is discovered but many viewers may have seen it in the mean time.

Very few web site visitors bother to report even obvious problems to the site owners. Generally visitors see nearly all problems as reflecting negatively on the organization the site belongs to regardless of whether the problems are simple technical problems such as broken links or obviously inappropriate content. If site content in a large site is changed in a sophisticated and subtle manner it could be a very long time before the damage is discovered. For example, changes to the editorial content of online periodicals might go undetected until after damage was done because such pages are rarely revisited by staff once they are placed on a web site.

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Copyright © 2000 - 2014 by George Shaffer. This material may be distributed only subject to the terms and conditions set forth in (or These terms are subject to change. Distribution is subject to the current terms, or at the choice of the distributor, those in an earlier, digitally signed electronic copy of (or cgi-bin/ from the time of the distribution. Distribution of substantively modified versions of GeodSoft content is prohibited without the explicit written permission of George Shaffer. Distribution of the work or derivatives of the work, in whole or in part, for commercial purposes is prohibited unless prior written permission is obtained from George Shaffer. Distribution in accordance with these terms, for unrestricted and uncompensated public access, non profit, or internal company use is allowed.

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