Guide to Building an Association Web Site

Contents

Note: some links are far down this page.

• Disclaimer

- Overview

• Types of Networks
• TCP/IP - Internet Applications
• The World Wide Web
  • The Future
  • The Origins of the Web
  • The Technology
• Dynamic Versus Static Content

• Spin-Offs for Online Presence
• Profit vs. Non Profit Goals
• Association Like Conglomerate
• Need for Branding
• Departments Can't Control Look and Feel
• Need for New Levels of Cooperation
• Web Technician Has Veto Power
• Web Director Reports to CEO, Runs Online Presence

• Branding and Name Recognition
• Who Are Your Competitors
• Surprise Competitors
• An Alternate Means of Delivery
• How to Profit from Online Content
• Periodical Teasers as Membership Builder
• Periodical Content as Public Education
• Duplicate Public / Private Conent?
• Online Directories

• Diversity of Client Access
• Business Hour Access?

- Are You Ready For Success?

• Security is About Trade-Offs
  • Myth of Fully Secure
  • Intruders and Crackers
  • User Names and Passwords
  • Security Illusions
  • Lax Association Security
• Some Specific Exposures
  • Reputation
  • Credit Card and Sensitive Data
  • SSL
  • Member and Donor Data
    • Corrupted Data
    • Lost Member Data
    • Perpetual Insecurity
• Association Web Security Needs Are Different
  • Not Like a Bank
  • As Secure As Your Membership Policies
  • Variable Access to Web Resources Based on Membership
• Overview of Internet Security Techniques

• Copyright and Terms of Use
  • Materials Contributed by Association Members
• Privacy Policies
• Access by the Handicapped
• Electronic Contracts

- E-Commerce

- Communicating With Your Members - Bulk E-mail

• List Servers
• Newsgroups
• IRC
• Web Based Forums

- Online Learning

• The Myth of Electronic Publishing
• The Software Life Cycle
• The Web Site Under Constant Construction
• The Need for Standards
• Single Point Control
• Transportable Web Sites

• Standard Page Components and Navigation Aids
• Absolute, Site Relative and Relative Links
• Cascading Style Sheets

• Do-It-Yourself
  • CGI Performance Issues
  • New Language Tools
  • Tools for Creating Static Pages
  • Tools for Creating Dynamic Pages
• Proprietary Management Tools
• Microsoft
• Server Side Java

• Lowest TCO to Meet Needs
• Intangibles
• The Microsoft Monopoly
  • Increasing Windows Costs
  • Why Does It Matter?
  • OS and IE Commingling
• Desktop Operating Systems
  • Desktop OS History
  • Today's Choices
    • .GIF Licensing
    • Don't Rock The Boat
    • Be Safe, Windows 2000
    • Be Bold, Standardize On Linux
• Server Operating Systems
  • Use OpenBSD for Internet Servers
    • Most Secure OS
  • Of Open Systems, Linux Has Most Apps
  • FreeBSD?
  • Commercial Choices
    • Disillusioned With NT
      • Inherent Windows Problems
      • Monopoly Drives Bad Technical Decisions
  • Can't Generalize From Others Experience
  • OSs Complex
  • Lots of NT Experience
  • Other Experience Too
  • Multi Platform Experiment
  • Windows Runs Big 7 by 24 Hour Operations
  • Fortune 500 Web Servers
  • Associations Are Small
  • One Person Staff Associations
  • Windows Pricing History
  • Why Standardize
    • Windows Incomplete, Unix Complete
  • Windows Can't Scale?
  • Ease of Learning vs. Ease of Use
  • Top Talent Levels
  • 95% Windows Users
• Middleware and Development Environments.

- In-House or Outsource

- What to Do With Your Present Site?

- Measuring Your Results

- Promoting Your Site

- Index

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